Search engine optimisation (SEO) is an essential strategy for higher education institutions.
All posts by Simona Peovska
Trump’s HE policies ▪ Human skills ▪ E-learning
Plus: More than 75% of universities in the United Kingdom pledge to divest from fossil fuel firms.
Microcredentials ▪ Predictions ▪ Skills shortages
Plus: University enrollment for students of colour in the United States has dropped this year.
Partnering with a Marketing Agency for International Student Recruitment
Partnering with a marketing agency for international student recruitment can be a transformative step for universities.
Trump and education ▪ Search habits ▪ Honor code
Plus: UK universities’ financial strain calls for new international student recruitment strategies.
Landing Page Dos and Don’ts for Your University
Well-designed landing pages are pivotal in capturing interest and converting prospective students.
Introducing Our New Brand: Next Level Higher Ed
Our new website showcases a modern logo and reflects our expanded range of digital marketing services.
Dual education system ▪ Gen Z ▪ AI podcasting
Plus: More than 80% of Spanish universities in favour of a dual studies model with paid work.
Legacy admissions ▪ Full-funnel ▪ Governing AI
Plus: Secretary of Education criticised after claiming universities in Argentina ‘invent students’.
Case Study: TikTok Ads for Student Recruitment
More than 8.2 million impressions, over 55,000 clicks, and an average cost-per-click of €0.09.