Why Online Advertising?

  • Targeted

    Ads are shown to those who have searched for or are interested in programmes like yours.

  • Cost-effective

    Spend less than ever per contact or application. You know exactly how much you spent to obtain them.

  • Measurable

    Our reports detail your target audience. We integrate AI, web analytics, and leading CRMs.

0 Invested in ads

0 Clicks / website visits

In 2025

0 Leads or applications

63% of international students chose their programs based on Google and/or social media (2025)

Why Next Level Higher Ed?

Online Ads

Google, Facebook, Instagram, LinkedIn, and TikTok Ads, in one to five languages, reaching nearly the entire global population.

Data Integration

We optimize ads by connecting them to CRMs and web analytics platforms: GA4, GTM, Salesforce, Hubspot, Keystone, Mailchimp, etc.

Detailed Reports

Our reports are detailed and configured through Google Looker Studio, which allows clients to access ad results in real time.

Partners

Web development, SEO, graphic design, copywriting and social media management? Our partners are specialists in those areas.

Get in touch

»Contact Us

Our Value Proposition

Experts in Online Ads
for Higher Education

You can count on:
✅ More applications and quality contacts
✅ Lower cost per application and contact
✅ Campaign optimization 2x/week
✅ Ongoing support via email or WhatsApp
✅ Monthly video calls (1 hour)

Our services include:
✅ Account and campaign setup
✅ Keyword and target audience research
✅ Ad copywriting
✅ A/B testing
✅ Conversion tracking setup
✅ Landing page recommendations
✅ Integration with Google Analytics and GTM
✅ Google Looker Studio reports

Contact us

Free Quotes

We provide no-obligation quotes, including estimates of ad results: impressions, clicks, and conversions.

Flexibility

There is no minimum contract period: our focus is on delivering results, and we've been serving clients for many years.

Up to 5 Languages

We manage ads in English, Portuguese, Italian, Spanish, and/or French, languages spoken by over 2 billion people worldwide.

Transparency

Clients are granted access to real-time results and are provided with detailed reports on a monthly basis.

17 international universities have trusted our work since 2015

Blog

  • All
  • Ads
  • Links
  • Sites

Grew by 21% ▪ Calculate ROAS ▪ Speech synthesis

Plus: Japanese government plans to reduce resources for international PhD students.

The Importance of A/B Testing in Digital Advertising

A/B testing is one of the most powerful tools marketers have to optimise ad performance and maximise ROI.

Tighter policies ▪ Conversion data ▪ AI reshapes

Plus: Paper-based admissions are hurting international student recruitment efforts in Japan.

Designing a Website for Accessibility in Higher Education

Creating an inclusive online experience for students is no longer optional—it’s essential.

1/3 of students ▪ Full-funnel video ▪ Ranked by IQ

Plus: Students in England now graduate with an average debt of £53,000, data shows.

The Future of Artificial Intelligence in Advertising

The future of AI in advertising is already here—and it’s changing everything. Staying ahead is key!

How to Use LinkedIn Ads for Student Recruitment Success

LinkedIn offers a level of targeting and intent that other platforms simply can’t match.

Lower salaries ▪ Promote book ▪ Enlightenment

Plus: International students in Portugal face visa delays but must still pay tuition fees.

Rebecca Winthrop ▪ AI Max ▪ Choose Europe

Plus: New Zealand currently in peak processing period for student visa applications.

Team and Partners

10+ years of experience in the main areas of digital marketing

Rui Passos Rocha
Advertising

▪ Google Ads, GA4 and GTM
▪ Facebook and Instagram Ads
▪ LinkedIn Ads
▪ TikTok Ads

Elias Faethe
CRM; Google Ads

▪ CRM systems
▪ Google Ads
▪ Google Analytics
▪ LinkedIn Ads

Simona Peovska
WordPress; SEO

▪ WordPress sites
▪ Landing pages
▪ Meta Ads
▪ Content and SEO

Maria Eduarda
Copywriting; SEO

▪ Copywriting
▪ SEO
▪ Newsletters
▪ Social media

Ricardo Ferreira
Web development

▪ Web development
▪ WordPress sites
▪ Python
▪ Technical SEO

Miguel Oliveira
Meta Ads

▪ Meta Ads
▪ WordPress sites
▪ Photoshop and Illustrator
▪ Google Ads

Contact us

Location

We are based in Lisbon, Portugal

Phone number