Why online advertising?

  • Targeted

    Ads are shown to those who have searched for or are interested in programmes like yours.

  • Cost-effective

    Spend less than ever per contact or application. You know exactly how much you spent to obtain them.

  • Measurable

    Our reports detail your target audience. We integrate AI, web analytics, and leading CRMs.

0 Invested in ads

0 Clicks / website visits

In the first half of 2025

0 Leads or applications

63% of international students chose their programs based on Google and/or social media (2022)

Our services

Online Ads

Google, Facebook, Instagram, LinkedIn, TikTok, and X Ads, in one to five languages, reaching nearly the entire global population.

Integration and Reporting

We optimize ads by connecting them to CRMs and web analytics platforms: GA4, GTM, Salesforce, Hubspot, Keystone, Mailchimp, etc.

Website Creation and SEO

Using WordPress, the most widely used CMS in the world, we develop landing pages and modern, secure, Google-optimized websites.

Copy and Social Media

Content management, translations in up to five languages, and graphic design for websites, blogs, social media, and newsletters.

Need these services?

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Why Next Level Higher Ed?

Digital Marketing Experts
for Higher Education

With us, your University will gain visibility through ads on various online channels, optimized websites, and dynamic content. With our reports, you will gain detailed insights into your target audience.

We will maximize your return on investment by following best practices in this field, utilizing machine learning tools, and integrating services that provide a deeper understanding of your target audience.

Contact us

Free Quotes

We provide no-obligation quotes, which may include estimates of ad results (impressions, clicks, conversions, and Return on Investment).

Flexibility

We do not impose a minimum contract period on our clients: whether a monthly retainer, contract, or hourly rate, our focus is on (good) results.

Up to 5 Languages

We manage ads, create websites, and produce content in English, Portuguese, Italian, Spanish, and/or French, languages spoken by over 2 billion people worldwide.

Transparency

You will have access to the results of our work in real time and will receive reports with the level of detail and frequency agreed upon with us.

17 international universities have trusted our work since 2015

Blog

  • All
  • Ads
  • Analytics
  • Links

1/3 of students ▪ Full-funnel video ▪ Ranked by IQ

Plus: Students in England now graduate with an average debt of £53,000, data shows.

The Future of Artificial Intelligence in Advertising

The future of AI in advertising is already here—and it’s changing everything. Staying ahead is key!

How to Use LinkedIn Ads for Student Recruitment Success

LinkedIn offers a level of targeting and intent that other platforms simply can’t match.

Lower salaries ▪ Promote book ▪ Enlightenment

Plus: International students in Portugal face visa delays but must still pay tuition fees.

Advanced Web Analytics for University Marketing Teams

Learn how to track multi-channel attribution, analyse complete user journeys, build custom dashboards…

Rebecca Winthrop ▪ AI Max ▪ Choose Europe

Plus: New Zealand currently in peak processing period for student visa applications.

Trinity and Gaza ▪ Key stats ▪ Worst papers

Plus: Foreign enrolment in Japan reached a record number of 336,000 students in 2024.

Retargeting Strategies Across Platforms

Learn how retargeting works across platforms and how to apply it to your student recruitment efforts.

27% jump ▪ Reels Ads ▪ Scientific creativity

Plus: French university gets 300 apps in one month from US academics seeking ‘scientific asylum’.

Team

Many years of experience in several areas of digital marketing

Rui Passos Rocha
Co-founder; Advertising

▪ Google Ads, GA4 and GTM
▪ Meta Ads
▪ LinkedIn Ads
▪ TikTok Ads

Elias Faethe
CRM; Google Ads

▪ CRM systems
▪ Google Ads
▪ Google Analytics
▪ LinkedIn Ads

Simona Peovska
WordPress; SEO

▪ WordPress sites
▪ Landing pages
▪ Content and SEO
▪ Meta Ads

Maria Eduarda
Copywriting

▪ Copywriting
▪ SEO
▪ Newsletters
▪ Social media

Ricardo Ferreira
Web development

▪ Web development
▪ WordPress sites
▪ Python
▪ Technical SEO

Miguel Oliveira
Meta Ads

▪ Meta Ads
▪ WordPress sites
▪ Photoshop and Illustrator
▪ Google Ads

Contact us

Location

We are based in Lisbon, Portugal

Phone number