Plus: Foreign enrolment in Japan reached a record number of 336,000 students in 2024.
All posts by Rui Passos Rocha
Retargeting Strategies Across Platforms
Learn how retargeting works across platforms and how to apply it to your student recruitment efforts.
27% jump ▪ Reels Ads ▪ Scientific creativity
Plus: French university gets 300 apps in one month from US academics seeking ‘scientific asylum’.
Creating Multilingual WordPress Sites for Universities
A well‑executed multilingual WordPress site is indispensable for global university marketing.
56% professorial jobs ▪ Visual effects ▪ Extremism
Plus: Over 16,000 student visa holders claimed asylum in the United Kingdom in 2024.
You can now target 13- to 17-year-olds on TikTok
Discover how TikTok’s new update allows targeting 13- to 17-year-olds at a granular level.
The Power of Audience Segmentation in Higher Education Marketing
Learn how Google and Meta Ads enable precise targeting for maximum engagement and ROI.
Under attack ▪ SEO tips ▪ Viva voce
Plus: Applications for higher education in Ireland have surged this year by 8.5% to a record 83,424.
The Role of Chatbots in Improving CRM Integration for Universities
As universities strive to improve student recruitment and engagement, chatbots play a crucial role.
Neutral unis ▪ Zero-click ▪ Social Sciences
Plus: Survey finds that int. students have adopted a more positive view of the US under President Trump.