23% mobility target ▪ AI-assisted writing ▪ Blinkist

Plus: 40% of British universities are facing budget deficits this year, many of them risking closure.

Campus protests ▪ TikTok algorithm ▪ Human creativity

Plus: Once central to the discipline, economic theory has declined in prestige in recent decades.

Course decolonization ▪ Smarter ads ▪ Micro-credentials

Plus: 50% of int’l student recruiters believe universities’ goals are not clearly defined.

Local languages ▪ MBA courses with AI ▪ Public speaking

Plus: 9 great online courses from Google that will quickly elevate your digital marketing skills.

6.4m int’l students ▪ Text to video AI ▪ Taylor Swift

Plus: Economics should engage with philosophy, history and sociology, Angus Deaton writes.

4/10 of people ▪ Leads on LinkedIn ▪ AI in search

Plus: Greece lifted its ban on private non-profit universities, thousands of students protested.

The Importance of TikTok for Attracting More Candidates

What top universities are doing and how TikTok Ads can be a great way to attract more candidates.

One in five universities ▪ Google Gemini ▪ Clean energy

Plus: Yale University issued an apology for its past ties to the enslavement of humans.

73% at risk ▪ Conversion tracking ▪ Citation manipulation

Plus: Over the last 10 years, access to university for the poorest Britons has stagnated.

7 Reasons Why Your University Should Invest in Google Ads

Here are 7 reasons why your university should invest in Google Ads to attract national and international students.