Plus: Secretary of Education criticised after claiming universities in Argentina ‘invent students’.
All posts by Rui Passos Rocha
Case Study: TikTok Ads for Student Recruitment
More than 8.2 million impressions, over 55,000 clicks, and an average cost-per-click of €0.09.
Face-to-face ▪ ROI models ▪ Protege effect
Plus: France hosted over 430,000 international students in higher education in 2023/24.
How to Create Captivating Ads That Target MBA Students
Attracting MBA students requires more than just traditional advertising methods.
Women lead half ▪ Data privacy ▪ Thrive
Plus: In 2021, 20% of African students who decided to study abroad did so within the continent.
Key CRM Metrics Your University Should Track
CRMs help universities nurture relationships, track engagement, and optimise student recruitment strategies.
Social Media Listening Tips for Your University
Social media is a vital tool for understanding and engaging with your audience.
More women ▪ EU’s digital policy ▪ AI papers
Plus: Student housing is increasing ahead of the new academic year in Europe.
Conversion Tracking to Maximise Your University’s Student Recruitment
Understanding and optimising conversions is crucial for universities as it helps maximise ROI.
Tipping point ▪ TikTok SEO ▪ Paris 2024
Plus: New Zealand announced it will double its student visa application fees as of October 2024.