Plus: 40% of British universities are facing budget deficits this year, many of them risking closure.
All posts by Rui Passos Rocha
The Case for Landing Pages in Higher Education Marketing
Using landing pages over traditional programme pages can help achieve enrollment goals.
Campus protests ▪ TikTok algorithm ▪ Human creativity
Plus: Once central to the discipline, economic theory has declined in prestige in recent decades.
SEO for Universities: How to Maximise Online Visibility
An effective Search Engine Optimization is the best medium- to long-term strategy.
Course decolonization ▪ Smarter ads ▪ Micro-credentials
Plus: 50% of int’l student recruiters believe universities’ goals are not clearly defined.
Meta Ads for International Student Recruitment
We demonstrate the potential of Meta Ads to reach postgraduate students at top business schools.
Local languages ▪ MBA courses with AI ▪ Public speaking
Plus: 9 great online courses from Google that will quickly elevate your digital marketing skills.
Revolutionising University Websites With Divi
Create visually stunning websites with an easy drag-and-drop interface and at an affordable price.
6.4m int’l students ▪ Text to video AI ▪ Taylor Swift
Plus: Economics should engage with philosophy, history and sociology, Angus Deaton writes.
HubSpot, Salesforce, Mailchimp & Constant Contact
The pros and cons of four of the most popular Customer Relationship Management platforms.