A/B testing is one of the most powerful tools marketers have to optimise ad performance and maximise ROI.

The future of AI in advertising is already here—and it’s changing everything. Staying ahead is key!

LinkedIn offers a level of targeting and intent that other platforms simply can’t match.

Learn how retargeting works across platforms and how to apply it to your student recruitment efforts.

Discover how TikTok’s new update allows targeting 13- to 17-year-olds at a granular level.

Learn how Google and Meta Ads enable precise targeting for maximum engagement and ROI.

Helping universities bridge the gap between marketing spend and tangible results.

More than 8.2 million impressions, over 55,000 clicks, and an average cost-per-click of €0.09.

Attracting MBA students requires more than just traditional advertising methods.

We demonstrate the potential of Meta Ads to reach postgraduate students at top business schools.