Introducing Our New Brand: Next Level Higher Ed

We are thrilled to announce the launch of Next Level Higher Ed, a brand inspired by the success of our bi-weekly newsletters. The growing recognition of the Next Level Higher Ed name made us feel it was time to establish this brand independently. Our new website showcases a modern logo and reflects our expanded range of digital marketing services, tailored for higher education institutions.

Below is a breakdown of the services we offer.

Google and Social Media Advertising

We help universities reach their target audiences through the most relevant platforms in the digital space. Our team specialises in creating and managing effective ads across the Google search, video and image networks, plus multiple social media channels.

• Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, and X Ads: Strategic ad campaigns designed to engage potential students and build brand awareness on the platforms they use the most.

Web and SEO Services

Our website development and optimisation services ensure that institutions not only have a strong online presence but also rank well in search engine results, helping them reach prospective students globally.

• WordPress website creation: We build modern, low-cost websites using the world’s leading content management system, ensuring ease of use and scalability.
• Full SEO optimisation: Our team handles technical, on-page, off-page, local, national, and international SEO, boosting the visibility of university websites in search engines.

Data, Tracking, and Analytics

Data-driven decisions are key to successful marketing campaigns. We provide comprehensive solutions for tracking, analysing, and optimising performance across platforms.

• Conversion tracking through Google Analytics and Google Tag Manager: We set up systems to monitor campaign success and ensure data-driven optimisation.
• Data analysis and dashboards: We analyse large volumes of data, integrating it from CRMs, Google Analytics, Meta, LinkedIn, TikTok and X, to create customised reports and automated dashboards for deeper insights.

Content and Campaign Creation

From building engaging websites to writing compelling copy, we create content that resonates with prospective students and supports universities in their digital communication efforts.

• Copywriting, content management, community management, and editorial consultancy: We provide tailored content that engages audiences and drives conversions.
• Creating visual assets: High-quality imagery and graphics for campaigns and websites.
• Newsletter management: We handle the complete creation and distribution of newsletters to keep universities connected with their target audience.
• Translations in five languages: Multilingual support in English, Portuguese, Spanish, Italian and French to expand your reach across international markets.

Campaign Landing Pages and CRM Integration

We ensure that digital campaigns are not only creative but also effective in capturing leads and driving results.

• Landing page creation: We design and develop landing pages focused on conversions, encouraging prospective students to request information or apply.
• CRM integration: We seamlessly integrate with leading CRMs, ensuring that all student data is properly tracked and managed throughout the recruitment process.

Software and Application Development

For universities looking for custom solutions, we offer tailored software and app development services to meet your unique requirements.

• Custom software and app development: Bespoke solutions tailored to the unique needs of each institution.

With clients in multiple countries and years of experience, we are ready to help your university thrive in the digital landscape. Explore nextlevelhighered.com to learn more and get in touch with us!